All case studies
LV Dental · Las Vegas, Nevada
622 messaging conversations at $11.44 each across four Meta campaigns
Inquiry generation through testimonial-led and crown-specific Messenger campaigns running side by side in one market.
August 9 – September 7, 2026 (30 days)
- Messaging conversations
- 622
- Cost per conversation
- $11.44
- Ad spend
- $7,118.36
- Impressions
- 205,426
Campaign report / verified account data
Campaigns that delivered in this period
| Campaign | Conversations | Ad spend | Cost / conversation | Impressions |
|---|---|---|---|---|
| July Testimonials | 299 | $3,129.94 | $10.47 | 81,122 |
| June Testimonials | 183 | $1,966.45 | $10.75 | 46,110 |
| July Crown Messenger | 93 | $1,302.99 | $14.01 | 41,725 |
| June Crown Messenger | 47 | $718.98 | $15.30 | 36,469 |
| Total | 622 | $7,118.36 | $11.44 | 205,426 |
Cost per conversation, side by side
- July Testimonials$10.47
- June Testimonials$10.75
- July Crown Messenger$14.01
- June Crown Messenger$15.30
Approach
- Testimonial-led creative built around real patient stories, running as Messenger conversation campaigns.
- Separate crown-specific campaigns so a single treatment could be measured on its own.
- Only campaigns that delivered in the period are reported. Campaigns with $0 spend are excluded.
What we took from it
In this period the two testimonial campaigns produced conversations at $10.57 each while the two crown campaigns produced them at $14.44 each — 26.8% lower for the testimonial creative. These were different campaigns running in parallel, not a controlled test, so this is a descriptive comparison rather than proof that one creative causes cheaper results.
Source and methodology
- Source: Meta Ads Manager, reviewed September 8, 2026.
- Reporting period: August 9 – September 7, 2026 (30 days).
- Cost per conversation = ad spend divided by messaging conversations started, rounded to the nearest cent.
- Ad spend is media paid to Meta. It excludes agency management fees and any production costs.
- Messaging conversations are inquiries — not verified appointments, patients, or revenue. Conversation events count started conversations, not unique people, so one person may appear more than once. Results vary.